News

Leading Marketing Software Provider Chooses Itensil for PSO Process Management

San Francisco, CA, MARCH 28, 2008: Itensil today announced that Responsys, Inc., a leading provider of on-demand email and marketing automation software, has chosen Itensil Team Activity Manager to provide web-based process management for its in-house professional services organization (PSO).

Itensil’s solution enables the PSO organization to manage concurrent projects across multiple departments, suppliers, clients and regions by providing real time visibility of status and work in progress from any web browser.

Doug Marshall, Operations Manager for Responsys says that “with Itensil, production decisions and resource assignments are based on full knowledge of what’s happening at the moment. Individual projects can be modified ‘on the fly’ to handle exceptions. And each team has immediate access to the innovation and ideas of the entire group.”

Initial applications are for consultative (Marketing Services), production (Campaign Execution) and business (Revenue Recognition) domains, with new employee training and orientation to follow.

Dan Springer, CEO of Responsys, has been a strong supporter of Itensil. He says “the Itensil Team Activity Manager is a versatile, on demand tool that helps us manage successful projects for our clients.”

For more information on Itensil, and to request a trial account, visit www.itensil.com. For more information on Responsys, visit www.responsys.com.